Electric Lawn Care Rebate Campaign
Gas-powered leaf blowers were banned in Washington, D.C., as of January 1, 2022. To help residents switch to electric leaf blowers before the ban, the D.C. Sustainable Energy Utility (DCSEU) launched a campaign that included residential and commercial electric leaf blower rebates during the fall season. The campaign emphasized cost savings and the positive environmental impact and targeted audiences through local print and digital advertising. The DCSEU also launched a similar rebate program for electric lawnmowers the following spring and worked with local hardware stores to provide applications and counter cards at the point of purchase.
29,333 Page Views of the rebate web page (Oct 2021 -Dec 2023)
4,680,237 Total Impressions from paid advertising (Oct 2021 -Dec 2023)
556 electric leaf blower and lawn mower rebates provided (Oct 2021 -Dec 2023)
Don't Get Caught in the Dark Campaign
The federal lighting standard changed on January 1, 2023, making LED bulbs the new standard nationwide. This change resulted in the end of the DCSEU Retail Lighting Program, which provided discounted LED bulbs to D.C. residents via local retailers. The DCSEU launched the “Don’t Get Caught in the Dark” campaign six months before the program ended. Paid advertising was placed on transit shelters, and digital geotargeting was used to reach people on mobile devices. Retailers and vendors partnered with the DCSEU to provide additional discount advertising at the point of purchase using shelf talkers, price cards, and other in-store signage.
4,884 New Users visited the campaign page (July 2022-Dec 2022)
1,924,940 total impressions from paid advertising (July 2022-Dec 2022)
Discounts on more than 82,000 LED bulbs and fixtures during the campaign (July 2022 - Dec 2022)
Valentine's Day Smart Thermostat Giveaway
The DCSEU offers Home Energy Conservation Kits to D.C. residents at a discounted price of $10 (usually $50). These kits contain six LED lightbulbs, an advanced power strip, and a low-flow bathroom faucet aerator to save energy and money. The DCSEU ran a sweepstakes campaign from Feb 8 - 22, 2021, where residents could enter by filling out an entry form on the DCSEU website or purchasing a kit. The grand prize was a Nest smart thermostat valued at approximately $250. The campaign was promoted across digital and local print media to encourage participation.
A 47% increase in kits sold from the previous three months combined
A 20% increase in page views over the previous month
