Bright Futures Campaign
The Bright Futures Campaign successfully built brand recognition and emphasized our recent and essential work. It reinforced our brand and mission while highlighting crucial business areas. The VEIC team implemented an omnichannel campaign, revamped the homepage with video assets, created a thought leadership piece, and utilized social media and other tactics to drive engagement.
86.3% video completion rate (benchmark is 64%)
3,801,304 impressions delivered
Bloomberg Magazine Cover Wrap
The VEIC team successfully increased brand awareness by targeting specific audiences using Bloomberg Businessweek cover wraps. For this project, the VEIC team developed custom content and designed cover wraps for two magazine issues while also being able to personalize the distribution list. The cover wraps included a QR code that directed readers to a custom contact site, providing a seamless experience for potential clients.
Impact Report
The VEIC team created an interactive report that showcases impact and progress, emphasizing critical data and work, as well as weaving together themes and reflections.
2021-2022 Impact Report viewed 1,583 times on our website.
Martha's Vineyard Transit Authority Awareness Campaign
VEIC helped Martha's Vineyard Transit Authority promote its electric bus fleet by creating an omnichannel campaign that included posters, social media assets, and a branded, data-driven PowerPoint presentation. The presentation was shared at town meetings to showcase the fleet's positive results and educate the public about its benefits.
