Drive Electric Vermont EV Campaign
Efficiency Vermont's Drive Electric Vermont campaign won second place in eSource's 2022 utility ad awards contest in the "Solar, Storage, Electric Vehicles, and Electrification" category.
The campaign generated over 12,286,881 million media impressions and saw a 144% increase in website traffic.
Button Up Vermont Weatherization Campaign
Efficiency Vermont’s “Button Up Vermont” campaign used a grassroots approach to educate consumers about weatherization benefits. This method leveraged the passion of individuals to create meaningful impact, with widespread support and long-lasting outcomes. Efficiency Vermont provided support to partners through training, funding, and campaign collateral, and deployed a statewide media campaign to amplify local efforts.
Appliance Recycling Campaign
Efficiency Vermont launched an appliance recycling “spring clean-up” media campaign in 2022. The campaign utilized several tactics, including PR, broadcast and streaming video ads, community newspaper advertising, social media, and digital ads. As a result of its success, the campaign had to ramp down after meeting budgeted program goals in only seven weeks.
